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Speakers from across the country and overseas, covering some of the MOST EXCITING farming and food production initiatives of our time. 

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Welcome and Introduction

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Dr Belinda Clarke OBE

Conference Chair

Norfolk born and bred, Belinda is driven by the belief that innovation is a vital driver for agricultural productivity, environmental sustainability and economic growth. Starting her career in research in Norwich (let’s talk crop diseases, and starch production in peas and potatoes), she then developed experience at the interface between industry, innovation and government, and became determined to bring closer together farmers, researchers and technology developers to improve the efficiency of communication and understanding between them, and to accelerate the adoption of new innovations on farms. Over the last 8 years she has led the development and creation of the award-winning membership network which is Agri-TechE. With members from across the UK and internationally, Agri-TechE is one of the largest and longest-established agri-tech innovation ecosystems in Europe and in 2019 was named national Networking Group of the Year at the UK SME Business Awards.Belinda was a member of the Council of BBSRC-UKRI (2015-2021) and in 2021 she was awarded the Sir Timothy Colman Prize from the Royal Norfolk Agricultural Association for “outstanding leadership" in the agri-tech sector.

Changing Requirements of the Food Supply Chain

Vidyanath Gururajan

Projects Director at Branston Produce

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Vidyanath (Vee) Gururajan is an Innovator, Co-inventor, and a chartered Mechanical Engineer. Vee has been with Branston Limited, one of the largest retail potato packers in the UK for 19 years and had held a varied portfolio within Branston Limited with recent 15 years’ as Executive Board Director. Vee is currently a Board member and CEO of group of Agri-tech companies; B-hive Innovations Limited – provides commercial R&D for Agri industry, HarvestEye Limited – a crop insight company for fresh produce industry and Root Extracts Limited, a functional food ingredient start-up for plant-based industry

Ash Gilman

Director Agricultural Strategy Cranswick Plc

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Ash Gilman is the Director of Agricultural Strategy for Cranswick Plc, the British premium food producer. Cranswick was founded in 1975 by a group of Yorkshire pig farmers who diversified into milling feed. Almost 50 years later, it is focussed on premium fresh pork, poultry, convenience, gourmet products and acquired a pet food business in 2022. Cranswick is now over 55% self-sufficient in pork, and 100% self – sufficient in chicken through its owned farming operations. Through Cranswick’s Second Nature strategy delivering net zero livestock is a key pillar. Ash has extensive experience in managing large agri- businesses and vertically integrated supply chains direct into retail, food service and processing customers. Starting out his professional career as a farms’ manager for Velcourt plc, and subsequently as Farms’ Director for Norfolk based Maurice Crouch Growers Ltd, a large scale, multi - sited leafy salad and brassica producer. He has a BSc from Wye College, University Of London and an MSc in Advanced Farm Management from the Royal Agricultural University. He sits on the Red Tractor Pig Sector Board, is a Board Director for the National Pig Association, and sits on the Soil & Water Business Board for East Anglia. Ash lives in North Norfolk with his wife and two daughters.

Professor Debbie Sparkes

Agriculture Science Manager

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Debbie has a strong agricultural background and 30 years’ experience in research across crop physiology, agronomy and sustainable agriculture. After studying Agricultural Botany at the University of Reading, Debbie moved to the University of Nottingham in 1992 for her PhD in Agriculture, then was appointed as Lecturer in Agronomy in 1995 and subsequently promoted to Associate Professor in 2007 and Professor in 2017. Debbie’s research has always been industry focussed, working in collaboration with growers, levy boards and the wider agri-food industry. While at Nottingham she collaborated with the BBRO on a range of projects on sugar beet and was a member of their Technical Board and Stakeholder Board. In April 2023, she joined Diageo as Agave Science Manager where her role focussed on the sustainable supply of agave for tequila production. Debbie now works as Agriculture Science Manager across a wide range of crops in Diageo’s supply chain including barley, sorghum and aniseed.

Case Study: Implications for Norfolk's Farmers

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James was appointed in 2019 as Group Director of Agriculture at G’s, one of Europe’s leading international salad and vegetable producers. Energised by the opportunity to make a real difference as we enter, what he believes is, a golden age of agriculture. Dedicated to further developing regenerative, effective farming practices and utilising industry 4.0 techniques; big data and analytics, AI, robotics, controlled environment, biotech, block chain and driverless systems to meet the universal challenge of feeding more people for less. As a seasoned finance professional with extensive experience in the agricultural industry I am interested in quantifying the value we add to each bottom line; profit, planet and people. Prior to this appointment James was most recently the Group CFO at G’s (5 yrs) and before that the UK Commercial Finance Director (9 yrs). Since graduating from Nottingham University, in agricultural science and German, James has worked as a Finance professional gaining his professional qualifications with Deloitte in both audit assurance and corporate finance. During his career James has applied a commercial mentality to the finance function and played a key role in leading the strategic development of the business. In his earlier career James has managed several European businesses, primarily in the broad acre agricultural commodity sector, leading multicultural teams as well as a dairy farming business in Germany and a cotton farming operation in Tanzania. A fluent German speaker, family man, keen skier and novice sailor!

James Green

Group Director of Agriculture at G's

Is the UK prepared? Biosecurity for plants and animals

Prof Jonathan Jones FRS DL

The Sainsbury Laboratory

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After a PhD at the Plant Breeding Institute in Cambridge and a postdoc at Harvard, JJ worked 1983-8 at an early US agbiotech company, AGS. At the Sainsbury Lab (TSL) on the JIC site in Norwich since 1988, he is a leading researcher in plant disease resistance. His lab works on plant immune receptor mechanisms, their diversity and their deployment. The recent Genetic Technologies (Precision Breeding) Act is enabling his team to develop precision bred potato varieties that are resistant to late blight and to two important viruses (PVY and PLRV). He is an outspoken advocate of modern genetic solutions to crop disease problems and led a recent policy briefing https://royalsociety.org/-/media/policy/projects/gene-tech/genetically-modified-organisms-regulation-policy-briefing.pdf. He co-founded and is a Director of norfolkplantsciences.com and norfolkhealthyproduce.com that brings engineered purple tomatoes to market and is also a Director of BioPotatoes.com. JJ was elected Fellow of the Royal Society in 2003, an international member of US National Academy of Sciences in 2015 and a DL for Norfolk in 2023.

Richard McIntosh

Assistant Chief Plant Health Officer Defra

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Richard McIntosh is Defra’s Assistant Chief Plant Health Officer, with specific responsibilities for leading domestic plant health policy and risk and horizon scanning functions. This includes supporting Ministers and delivering policies and processes to identify and mitigate plant health threats, working in collaboration with plant health authorities across the UK

Sascha Van Helvoort

Outbreak Veterinary Head APHA

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I am Sascha van Helvoort, the Veterinary Head of Outbreak Delivery at the Animal & Plant Health Agency (APHA). In this role, I provide strategic, tactical, and technical leadership for APHA’s operations during the current Bluetongue and Avian Influenza outbreaks. With extensive experience in managing disease outbreaks, my career began with the Swine Fever outbreak in the Netherlands in 1997. Since joining APHA, I have been actively involved in various Avian Influenza outbreaks and am currently engaged in managing both Bluetongue and Avian Influenza outbreaks. I am responsible for stakeholder engagement and quality assurance related to outbreak work. Previously, I served as the Veterinary Head of Field Delivery at APHA, following a career as a Veterinary Advisor in the pharmaceutical industry and as a veterinarian in various large animal practices.

Case Study 2

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Ian Baker

North Farm Livestock

Ian is a part owner & director of North Farm Livestock Ltd which is an outdoor pig production business supplying free-range pork into a major food-retailer. Ian is involved in the day to day management of the business alongside other family members. Outside of this, Ian is a director at The AF Group and a member of the Red Tractor Pigs Board. Ian’s background is in financial services and he has over 25 years of experience in providing support and finance to agricultural businesses of all types and sizes. Ian spent a number of years working at Barclays, concluding his time there at the National Head of Agri-Food and Landed Estates.

Keynote Address

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Séan Rickard

Economist

A professional economist with expertise in policy and forecasting, SÉAN HENRY RICKARD served as Chief Economist for the National Farmers Union from 1987 to 1995 before transitioning to academia, where he specialized in the economics of strategy at Cranfield School of Management and directed MBA programmes from 1995 to 2012. During this period, he also acted as a government academic adviser on food and agricultural policy. Currently, he leads his own consultancy, producing economic reports, forecasts, and strategies for the agri-food sector. A visiting lecturer and research fellow at the Royal Institution, he also chairs First Milk’s Members’ Council and is the author of The Economics of Organisations and Strategy (McGraw-Hill).

Mapping the Landscape

Auditing the Land for Food Production and the Environment

Peter Craven

Head of Agriculture Natural England

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Raised on a family farm in South Lincolnshire, Peter studied Agribusiness Management at Wye College before returning home to specialise in potato and daffodil production alongside nature. In 2018, attending the Worshipful Company of Farmers’ Advanced Agri-Business Management Course was transformative, leading him to leadership roles, including the NFU Potato Policy Group, the OFC Emerging Leaders Programme, and earning a Nuffield Farming Scholarship. A member of the Worshipful Company of Farmers, Peter also serves on its education committee and captains their shooting team. After completing the IAgrM Leadership Programme last year, Peter joined Natural England as Head of Agriculture. He collaborates with farmer organisations, industry groups, eNGO’s and policymakers to integrate sustainable practices, ensuring resilient and productive agriculture that supports nature recovery.

Prof Sir Charles Godfray CBE FRS

Director, Oxford Martin School, University of Oxford

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Charles Godfray is a population biologist with broad interests in science and the interplay of science and policy. He has spent his career at Oxford University and Imperial College London and is currently Professor of Population Biology and Director of the Oxford Martin School at Oxford. His research has involved experimental and theoretical studies in population and community ecology, epidemiology and evolutionary biology. Currently he is working on the control of malaria vectoring mosquitoes using novel genetic interventions, the health, environmental and economic consequences of changing patterns of food consumption and UK land use-policy. He is particularly interested in food security and chaired the Lead Expert Group of the UK Government Office of Science’s Foresight project on the Future of Food and Farming and until recently chaired Defra’s Science Advisory Council. He was elected a Fellow of the Royal Society in 2001 and knighted in 2017.

Diana Overton

Group Managing Director Frontier

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A chartered accountant with over 20 years experience in food and agriculture, including in several roles within the Associated British Foods family. Diana has spent the last 12 years with Frontier Agriculture, promoted to Group Finance Director in July 2017, before becoming the Deputy Managing Director in April 2024 and moving into the Group Managing Director role with effect from January 2025. Diana has most recently had responsibility for Frontier’s Technology, HR, Mergers and Acquisitions and Future Group Strategy. Frontier Agriculture is the UK's leading crop production and grain marketing business, recognised for its close customer relationships with farmers and grain consumers and its successful management of the arable supply chain. Frontier's mission is to be the first choice partner for crop production and crop marketing for UK farmers, and the first choice employer in UK agriculture. The business' values of Integrity, Customer Focus and Expertise are the foundation of its sustainability strategy - The Responsible Choice. The Group was formed in 2005 as a joint venture between Associated British Foods and Cargill plc and now turns over around £2.0 billion per annum. Frontier has 46 sites across the UK and employs 1,100 colleagues. Diana is passionate about raising awareness of the mental health challenges experienced in the farming community and became a Trustee of the Royal Agricultural Benevolent Institution (RABI) in September 2022, and in the role of Honorary Treasurer for RABI since May 2023. Diana is a Member of the Institute of Chartered Accountants. She graduated from Bristol University with a mathematics degree.

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Case Study 3

Land Management Vision

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Archie Ruggles-Brise

Spains Hall Estate

Archie is a 2025 Nuffield Farming Scholar exploring the title “Balancing the Books. Does Multifunctional productivity represent optimal land use?” Archie’s scholarship is generously sponsored by the Royal Norfolk Agricultural Association. When not travelling Archie manages the day to day running of Spains Hall Estate’s 860 hectares of ancient woodland, grassland, tenanted farms, nut agroforestry and beaver and natural flood management project in Essex. He masterminded the reintroduction of beavers into a fenced enclosure in 2019 to combat village flooding – the first project of its type in East Anglia. Since then, he has designed and delivered the largest nut agroforestry scheme in Europe, and pioneered an holistic impact appraisal for on farm water called the ‘Whole Farm Reservoir’. Archie’s external engagements including working with other organisations to explore new sustainable land use projects, enviro-tech and strategic approaches to multifunctional land use. He currently consults for Zulu Ecosystems and AtkinsRéalis. He is a trustee of the Essex and Suffolk Rivers Trust, Director of the North Essex Farm Cluster, a member of the CLA’s Forestry and Natural Capital Committee and advisor to both the Essex Climate Action Commission and Essex Local Nature Partnership

Keynote Closing Address

Making Sense of it all

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Paul Temple

Wold Farm Driffield
Vice-Chairman Global
Farmer Network 

Farmer in a family partnership on tenanted land managing environmental stewardship grasses with a suckler beef herd using Stabiliser genetics. Growing wheat for seed, barley, oilseed rape and beans under Conservation Agriculture. Driven by science and chasing sustainability for the next generation. Involved over the years in local, regional, national, european and global farming organisations. Currently vice-chairman of the Global Farming Network based in the USA which advocates trade and the adoption of science. Co-chair of the United Nations Environmental Project Farmers group based in Nairobi, taking the commercial farming perspective into a global environment platform. Past winner of Farmers Weekly Mixed Farmer of the Year, finalist for Soil Farmer of the Year Award, part of the team that won the FACE - Bayer Inspiring Educator Award .

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